Asking the client to pay no attention Lorem Ipsum isn’t hard as it doesn’t make sense in the first place, that will limit any initial interest soon enough. Try telling a client to ignore draft copy however, and you’re up to something you can’t win. Whenever draft copy comes up in a meeting confused questions about it ensue. Lorem Ipsum is a tool that can be useful, used intentionally it may help solve some problems. If you go about content strategy the wrong way, fix that problem.

Websites in professional use templating systems. Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template. When it’s about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all of them potentially with different sizes, formats, rules for differing elements things can break, designs agreed upon can have unintended consequences and look much different.

What kills me here is that we’re talking

This is quite a problem to solve, but just doing without greeking text won’t fix it. Using test items of real content and data in designs will help, but there’s no guarantee that every oddity will be found and corrected. Do you want to be sure? Using dummy content or fake information in the Web design process can result in products with unrealistic assumptions and potentially serious design flaws.   A seemingly elegant design can quickly begin to bloat with.

If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader. Rigid proponents of content strategy may shun the use of dummy copy but then designers might want to ask them to provide style sheets with the copy decks they supply that are in tune with the design direction they require.

The most important kind of freedom is to be what you really are. You trade in your reality for a role. You trade in your sense for an act. You give up your ability to feel, and in exchange, put on a mask. There can’t be any large-scale revolution until there’s a personal revolution, on an individual level. It’s got to happen inside first focus on the actual layout, or color scheme, or whatever.

Jim Morrison

But. A big but: Lorem Ipsum is not t the root of the problem, it just shows what’s going wrong. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn’t have helped, won’t help now. It’s like saying you’re a bad designer, use less bold text, don’t use italics in every other paragraph. True enough, but that’s not all that it takes to get things back on track. There’s lot of hate out there for a text that amounts to little more than garbled words in an old language. The villagers are out there with a vengeance to get that Frankenstein, wielding torches and pitchforks, wanting to tar and feather it at the least, running it out of town in shame.